Short-form Content
Short-form Content
Short-form Content
Short-form Content
Project overview
Project overview
Als vaste communicatie partner van de statenfractie van JA21 in Noord-Holland bewaken wij de online JA21-strategie op het gebied van short-form video content. Door het ontwikkelen van impactvolle video content vanuit de gevoerde online strategie, maken we op wekelijkse basis impact richting de aanstaande verkiezingen in 2027. Politiek en social media zijn geen vanzelfsprekende combinatie. Het algoritme is veeleisend, de doelgroep kritisch en het stigma rondom politieke content op platforms als Instagram is groot. JA21 Noord-Holland wilde dat, net als zoveel partijen, doorbreken.
Als vaste communicatie partner van de statenfractie van JA21 in Noord-Holland bewaken wij de online JA21-strategie op het gebied van short-form video content. Door het ontwikkelen van impactvolle video content vanuit de gevoerde online strategie, maken we op wekelijkse basis impact richting de aanstaande verkiezingen in 2027. Politiek en social media zijn geen vanzelfsprekende combinatie. Het algoritme is veeleisend, de doelgroep kritisch en het stigma rondom politieke content op platforms als Instagram is groot. JA21 Noord-Holland wilde dat, net als zoveel partijen, doorbreken.
Als vaste communicatie partner van de statenfractie van JA21 in Noord-Holland bewaken wij de online JA21-strategie op het gebied van short-form video content. Door het ontwikkelen van impactvolle video content vanuit de gevoerde online strategie, maken we op wekelijkse basis impact richting de aanstaande verkiezingen in 2027. Politiek en social media zijn geen vanzelfsprekende combinatie. Het algoritme is veeleisend, de doelgroep kritisch en het stigma rondom politieke content op platforms als Instagram is groot. JA21 Noord-Holland wilde dat, net als zoveel partijen, doorbreken.
Klant
Klant
Klant
JA21
Branche
Branche
Branche
Politiek
Diensten
Diensten
Diensten
Video
Design
Jaar
Jaar
Jaar
2026 - nu
2026 - nu
2026 - nu
2026 - nu
Uitdaging
Uitdaging
Uitdaging
JA21 doet logischerwijs mee aan de Provinciale Statenverkiezingen van 2027. Dit zijn zeer belangrijke verkiezingen voor elke partij, omdat je vanuit de provincie veel invloed kan uitoefenen als je over meerdere zetels beschikt. Het is dus de uitdaging voor JA21 om richting de verkiezingen op een unieke manier op te vallen bij haar potentiële doelgroep. De partij beschikte daarnaast niet over de expertise om online communicatie op social media professioneel in te zetten. De content die werd geproduceerd was generiek, miste uitstraling en sloeg inhoudelijk niet aan bij de doelgroep. Het resultaat was content die er voornamelijk stond voor de vorm, zonder werkelijke impact.
JA21 doet logischerwijs mee aan de Provinciale Statenverkiezingen van 2027. Dit zijn zeer belangrijke verkiezingen voor elke partij, omdat je vanuit de provincie veel invloed kan uitoefenen als je over meerdere zetels beschikt. Het is dus de uitdaging voor JA21 om richting de verkiezingen op een unieke manier op te vallen bij haar potentiële doelgroep. De partij beschikte daarnaast niet over de expertise om online communicatie op social media professioneel in te zetten. De content die werd geproduceerd was generiek, miste uitstraling en sloeg inhoudelijk niet aan bij de doelgroep. Het resultaat was content die er voornamelijk stond voor de vorm, zonder werkelijke impact.
JA21 doet logischerwijs mee aan de Provinciale Statenverkiezingen van 2027. Dit zijn zeer belangrijke verkiezingen voor elke partij, omdat je vanuit de provincie veel invloed kan uitoefenen als je over meerdere zetels beschikt. Het is dus de uitdaging voor JA21 om richting de verkiezingen op een unieke manier op te vallen bij haar potentiële doelgroep. De partij beschikte daarnaast niet over de expertise om online communicatie op social media professioneel in te zetten. De content die werd geproduceerd was generiek, miste uitstraling en sloeg inhoudelijk niet aan bij de doelgroep. Het resultaat was content die er voornamelijk stond voor de vorm, zonder werkelijke impact.
Oplossing
Oplossing
Oplossing
Samen met JA21 Noord-Holland ontwikkelden wij een aanpak gericht op short-form video content voor Instagram. Niet het voorspelbare politieke praatje voor de camera, maar een eigentijdse, authentieke manier van communiceren die past bij het platform én bij de partij. Met het oog op de Provinciale verkiezingen wilden we door het algoritme én door het stigma rondom politieke content heen prikken, door kwaliteit en creativiteit voorop te stellen.
Samen met JA21 Noord-Holland ontwikkelden wij een aanpak gericht op short-form video content voor Instagram. Niet het voorspelbare politieke praatje voor de camera, maar een eigentijdse, authentieke manier van communiceren die past bij het platform én bij de partij. Met het oog op de Provinciale verkiezingen wilden we door het algoritme én door het stigma rondom politieke content heen prikken, door kwaliteit en creativiteit voorop te stellen.
Samen met JA21 Noord-Holland ontwikkelden wij een aanpak gericht op short-form video content voor Instagram. Niet het voorspelbare politieke praatje voor de camera, maar een eigentijdse, authentieke manier van communiceren die past bij het platform én bij de partij. Met het oog op de Provinciale verkiezingen wilden we door het algoritme én door het stigma rondom politieke content heen prikken, door kwaliteit en creativiteit voorop te stellen.
Resultaat
Resultaat
Resultaat
Vanaf de eerste video was de verbetering in engagement direct merkbaar. Binnen de partij zelf worden de reacties positief ontvangen en groeit het vertrouwen in online communicatie als serieus instrument. De basis is gelegd.
Vanaf de eerste video was de verbetering in engagement direct merkbaar. Binnen de partij zelf worden de reacties positief ontvangen en groeit het vertrouwen in online communicatie als serieus instrument. De basis is gelegd.
Vanaf de eerste video was de verbetering in engagement direct merkbaar. Binnen de partij zelf worden de reacties positief ontvangen en groeit het vertrouwen in online communicatie als serieus instrument. De basis is gelegd.
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Behoefte aan een creatieve impuls?
Behoefte aan een creatieve impuls?
Behoefte aan een creatieve impuls?
Behoefte aan een creatieve impuls?
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1412.72 903.555 L 1412.75 903.529 L 1397.57 873.121 C 1389.12 856.199 1371.37 850.401 1352.7 855.097 L 1316.88 864.096 C 1290.22 870.786 1264.47 880.546 1239.11 889.545 C 1224.16 894.845 1218.11 907.543 1218.58 921.291 L 1218.63 922.484 C 1219.94 947.42 1234.8 964.707 1247.66 984.232 C 1259.9 1002.83 1274.22 1015.01 1294.49 1025.95 L 1352.76 1057.38 L 1380.63 1058.85 C 1408.34 1060.32 1434.65 1060.42 1462.07 1058.74 C 1491.26 1056.96 1520.36 1048.64 1549 1050.4 C 1590.56 1052.96 1624.64 1039.34 1654.31 1011.64 L 1655.72 1010.31 C 1669.99 996.687 1684.35 983.409 1695.67 966.73 L 1696.76 965.105 C 1722.19 926.433 1734.44 909.773 1733.94 861.341 L 1732.89 757.341 C 1732.73 741.127 1732.52 723.444 1735.25 707.413 C 1740.57 676.114 1744.85 646.833 1747.52 615.035 C 1752.29 558.024 1782.29 511.822 1755.78 454.549 C 1728.48 395.622 1761.86 358.34 1745.79 333.39 Z M 404.949 163.956 C 385.755 153.619 353.686 178.439 336.852 190.534 L 334.19 192.441 C 306.762 212.024 281.298 227.541 251.526 244.239 C 241.379 249.959 224.701 257.724 221.921 269.977 C 219.142 282.229 219.509 298.443 221.554 310.039 L 229.553 355.454 L 235.478 388.014 L 235.577 388.599 C 237.491 400.896 229.003 413.236 215.916 415.509 C 193.733 419.339 171.812 422.147 148.869 424.928 L 147.933 425.053 C 128.445 427.923 117.936 446.257 120.156 466.014 L 127.892 534.569 C 128.993 544.276 130.828 556.712 136.989 564.189 C 168.377 576.022 161.35 570.014 200.394 581.007 L 242.401 592.813 C 246.911 624.192 243.868 652.055 240.197 682.83 L 235.451 722.499 C 231.623 754.507 236.973 783.315 246.597 813.276 L 254.803 838.856 C 275.99 904.788 326.31 946.163 398.366 942.831 C 405.813 942.49 415.725 944.877 423.172 944.09 C 449.682 941.309 517.545 923.521 538.81 909.904 L 538.731 909.852 C 552.208 901.22 569.175 891.565 571.928 873.515 C 574.97 853.523 573.395 830.776 568.072 811.833 L 555.199 766.104 C 552 754.743 539.728 745.508 525.621 749.968 C 511.514 754.429 496.908 761.749 481.962 768.386 C 474.528 771.692 465.264 780.896 456.348 781.008 L 455.924 781.006 C 433.08 780.541 415.648 763.475 410.206 743.097 L 409.956 742.124 C 390.579 725.438 381.061 679.078 386.463 656.856 L 411.556 553.774 C 420.864 544.067 431.538 548.159 442.734 548.5 L 484.689 549.734 C 496.41 550.075 516.102 554.85 523.497 541.994 C 536.136 520.06 533.619 493.011 531.757 468.69 C 529.082 433.507 532.229 401.368 536.346 366.211 C 536.896 361.41 532.306 352.122 528.688 349.603 C 524.361 346.613 516.705 347.82 510.543 348.79 L 420.603 363.01 L 420.306 363.047 C 414.207 363.599 409.639 351.513 409.913 346.059 L 409.931 345.799 L 416.067 269.137 C 418.409 239.878 431.823 179.496 405.575 164.307 Z M 2587.43 158.866 C 2579.61 154.669 2566 158.316 2558.43 163.405 L 2480.28 216.009 L 2443.92 237.759 C 2432.38 244.659 2414.55 250.746 2408.18 263.129 L 2407.79 263.9 C 2400 280.15 2408.36 299.772 2411.74 315.732 L 2425.3 379.618 L 2425.48 380.533 C 2427.23 390.071 2425.09 401.987 2420.34 410.629 C 2392.73 419.47 2326.97 415.745 2312.81 436.314 C 2309.11 441.667 2307.54 456.332 2308.82 463.049 L 2317.71 509.487 C 2320.78 525.544 2321.15 542.309 2327.26 557.867 C 2330.22 565.449 2346.03 565.37 2352.93 566.761 L 2420.92 580.509 C 2430.65 582.476 2438.57 587.724 2439.3 598.297 L 2439.54 601.76 C 2440.69 619.071 2441.37 636.346 2439.41 653.367 C 2433.72 702.691 2423.41 735.092 2437.62 785.518 C 2443.92 807.793 2461.48 857.091 2474.62 873.777 C 2486.95 889.414 2501.5 905.549 2518.78 915.283 C 2552.68 934.409 2591.31 936.507 2630.19 930.762 C 2669.08 925.016 2706.66 916.516 2741.77 897.652 L 2741.79 897.678 C 2759.94 887.918 2768.67 870.891 2767.86 852.552 C 2766.76 827.627 2756.61 768.176 2742.24 749.89 C 2728.63 732.6 2678.57 762.116 2663.63 771.089 L 2663.04 771.433 C 2651.21 778.301 2640.54 777.295 2629.31 770.824 L 2628.2 770.17 C 2599.55 752.786 2590.51 727.226 2581.89 695.926 L 2581.05 692.878 C 2576.1 674.697 2576.86 657.669 2580.69 639.357 C 2587.5 606.797 2593.85 575.917 2603 543.594 C 2608.74 539.843 2618.97 537.849 2625.34 538.373 L 2667.59 541.784 L 2668.94 541.904 C 2683.07 543.26 2700.99 547.977 2712.4 536.615 C 2721.47 527.564 2724.15 509.933 2723.46 496.763 L 2719.92 429.257 L 2725.27 358.13 C 2725.59 354.064 2722.76 346.482 2720.06 344.147 C 2717.75 342.153 2710.3 340.316 2707.21 340.867 L 2596.37 360.833 L 2599.28 298.076 L 2605.75 197.564 C 2606.75 182.374 2600.82 166.028 2587.43 158.866 Z M 4079.36 351.099 C 4061.11 334.387 4013.09 360.15 3991.91 370.094 C 3966.84 381.874 3932.52 388.906 3921.24 411.285 C 3914.32 425.059 3918.33 444.316 3922.76 458.956 L 3942.87 525.544 C 3954.52 564.164 3962.46 601.681 3970.8 641.534 L 3939.2 889.834 C 3937.37 904.271 3943.46 919.775 3958.41 924.636 L 3959.13 924.859 C 3972.04 928.672 3988.98 926.488 4003.75 923.649 L 4006.67 923.075 L 4117.85 900.669 C 4131.38 897.94 4141.27 886.292 4140.98 871.731 C 4139.69 803.753 4119.97 733.256 4113.92 659.847 C 4109.56 607.427 4122.86 562.248 4164.08 527.695 L 4164.13 527.669 C 4177.45 516.519 4195.26 525.911 4202.96 536.956 C 4220.98 562.746 4208.24 579.302 4227.19 587.881 C 4250.37 598.349 4260.84 582.293 4288.58 569.07 C 4308.32 559.677 4328.44 552.488 4346.87 540.682 C 4357.54 533.86 4359.4 514.918 4356.83 503.61 L 4356.02 500.029 C 4347.56 463.077 4337.81 427.763 4317.76 395.281 C 4308.5 380.276 4289.27 368.194 4272.81 362.39 L 4272.03 362.118 C 4217.55 343.438 4142.68 381.926 4110.4 427.84 C 4106.57 433.271 4101.78 438.282 4097.16 443.031 C 4085.34 410.708 4091.6 384.55 4079.36 351.099 Z M 3687.08 345.616 C 3629.97 338.926 3634.4 342.389 3590.32 361.567 C 3553.12 377.755 3516.59 390.427 3477.39 401.342 C 3399.75 422.96 3414.12 506.995 3386.63 571.405 C 3379.03 589.219 3360.88 600.159 3351.08 616.977 C 3334.4 645.6 3325.56 684.168 3334.69 716.491 C 3344.76 752.094 3418.65 735.302 3445.84 799.555 C 3473.72 836.049 3470.99 848.197 3502.61 886.161 C 3518.06 904.71 3540.4 918.3 3564.5 922.078 C 3578.05 924.196 3596.48 926.365 3609.73 922.503 L 3610.36 922.314 C 3739.14 882.33 3774.66 941.009 3817.44 906.538 L 3818.45 905.707 C 3830.57 895.554 3840.56 881.989 3846.8 867.192 L 3871.76 807.924 C 3881.28 785.335 3886.71 739.526 3851.65 731.367 L 3851.65 731.393 C 3827.76 725.831 3742.3 707.335 3726.99 728.009 L 3702.24 761.434 C 3692.25 774.919 3670.48 781.845 3653.02 783.131 C 3632.86 784.626 3594.86 773.397 3585.18 750.991 C 3579.07 736.902 3579.86 722.578 3582.8 707.151 C 3608.71 695.528 3634.09 687.762 3661.49 680.469 L 3715.09 666.196 C 3748.62 657.25 3780.25 647.044 3813.37 636.156 C 3826.19 631.932 3842 627.209 3849.39 615.481 C 3873.39 577.518 3851.73 525.334 3829.1 491.227 C 3811.72 465.048 3796.56 438.352 3777.63 413.453 L 3775.79 411.049 C 3764.65 396.645 3749.94 384.472 3737.9 370.986 C 3724.32 355.769 3707.35 348.003 3687.08 345.616 Z M 2109.43 345.852 C 2088.43 342.94 2069.21 343.937 2049.49 352.28 C 2015.22 366.788 1981.5 380.878 1945.94 392.343 C 1915.99 402.024 1882.43 406.327 1865.41 436.157 C 1849.16 464.65 1845.09 495.241 1838.2 526.934 C 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379.408 L 2164.94 365.844 C 2150.86 350.365 2129.18 348.607 2109.43 345.852 Z M 967.952 376.129 C 946.477 371.275 923.56 372.298 901.377 375.63 L 825.936 386.911 C 796.174 391.345 769.087 405.696 739.902 412.544 L 675.871 427.552 C 635.778 436.97 608.979 463.338 593.168 501.302 C 580.581 531.499 587.896 589.062 571.245 615.508 C 549.822 649.562 527.561 685.795 566.605 716.465 C 594.531 738.398 630.716 737.638 647.052 769.935 C 659.376 794.282 671.833 817.133 686.622 840.352 C 701.386 877.051 730.353 897.861 769.622 906.986 L 771.501 907.412 L 771.553 907.386 C 790.654 911.621 813.668 921.476 834.041 917.103 L 835.01 916.883 C 893.09 903.057 949.099 897.154 1008.7 905.208 C 1049.9 910.786 1066.01 888.883 1086.64 875.384 L 1087.63 874.748 C 1099.99 866.871 1108.11 857.011 1111.44 841.965 L 1111.6 841.244 C 1117.13 814.536 1122.45 786.988 1122.63 759.204 C 1122.77 738.057 1119.93 717.724 1127.22 697.706 C 1135.06 676.218 1149.22 659.349 1164.54 642.584 C 1192.41 612.045 1161.86 529.348 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4122.86 562.248 4164.08 527.695 L 4164.13 527.669 C 4177.45 516.519 4195.26 525.911 4202.96 536.956 C 4220.98 562.746 4208.24 579.302 4227.19 587.881 C 4250.37 598.349 4260.84 582.293 4288.58 569.07 C 4308.32 559.677 4328.44 552.488 4346.87 540.682 C 4357.54 533.86 4359.4 514.918 4356.83 503.61 L 4356.02 500.029 C 4347.56 463.077 4337.81 427.763 4317.76 395.281 C 4308.5 380.276 4289.27 368.194 4272.81 362.39 L 4272.03 362.118 C 4217.55 343.438 4142.68 381.926 4110.4 427.84 C 4106.57 433.271 4101.78 438.282 4097.16 443.031 C 4085.34 410.708 4091.6 384.55 4079.36 351.099 Z M 3687.08 345.616 C 3629.97 338.926 3634.4 342.389 3590.32 361.567 C 3553.12 377.755 3516.59 390.427 3477.39 401.342 C 3399.75 422.96 3414.12 506.995 3386.63 571.405 C 3379.03 589.219 3360.88 600.159 3351.08 616.977 C 3334.4 645.6 3325.56 684.168 3334.69 716.491 C 3344.76 752.094 3418.65 735.302 3445.84 799.555 C 3473.72 836.049 3470.99 848.197 3502.61 886.161 C 3518.06 904.71 3540.4 918.3 3564.5 922.078 C 3578.05 924.196 3596.48 926.365 3609.73 922.503 L 3610.36 922.314 C 3739.14 882.33 3774.66 941.009 3817.44 906.538 L 3818.45 905.707 C 3830.57 895.554 3840.56 881.989 3846.8 867.192 L 3871.76 807.924 C 3881.28 785.335 3886.71 739.526 3851.65 731.367 L 3851.65 731.393 C 3827.76 725.831 3742.3 707.335 3726.99 728.009 L 3702.24 761.434 C 3692.25 774.919 3670.48 781.845 3653.02 783.131 C 3632.86 784.626 3594.86 773.397 3585.18 750.991 C 3579.07 736.902 3579.86 722.578 3582.8 707.151 C 3608.71 695.528 3634.09 687.762 3661.49 680.469 L 3715.09 666.196 C 3748.62 657.25 3780.25 647.044 3813.37 636.156 C 3826.19 631.932 3842 627.209 3849.39 615.481 C 3873.39 577.518 3851.73 525.334 3829.1 491.227 C 3811.72 465.048 3796.56 438.352 3777.63 413.453 L 3775.79 411.049 C 3764.65 396.645 3749.94 384.472 3737.9 370.986 C 3724.32 355.769 3707.35 348.003 3687.08 345.616 Z M 2109.43 345.852 C 2088.43 342.94 2069.21 343.937 2049.49 352.28 C 2015.22 366.788 1981.5 380.878 1945.94 392.343 C 1915.99 402.024 1882.43 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2236.89 455.966 C 2225.99 439.28 2216.76 420.782 2203.12 406.483 L 2177.29 379.408 L 2164.94 365.844 C 2150.86 350.365 2129.18 348.607 2109.43 345.852 Z M 967.952 376.129 C 946.477 371.275 923.56 372.298 901.377 375.63 L 825.936 386.911 C 796.174 391.345 769.087 405.696 739.902 412.544 L 675.871 427.552 C 635.778 436.97 608.979 463.338 593.168 501.302 C 580.581 531.499 587.896 589.062 571.245 615.508 C 549.822 649.562 527.561 685.795 566.605 716.465 C 594.531 738.398 630.716 737.638 647.052 769.935 C 659.376 794.282 671.833 817.133 686.622 840.352 C 701.386 877.051 730.353 897.861 769.622 906.986 L 771.501 907.412 L 771.553 907.386 C 790.654 911.621 813.668 921.476 834.041 917.103 L 835.01 916.883 C 893.09 903.057 949.099 897.154 1008.7 905.208 C 1049.9 910.786 1066.01 888.883 1086.64 875.384 L 1087.63 874.748 C 1099.99 866.871 1108.11 857.011 1111.44 841.965 L 1111.6 841.244 C 1117.13 814.536 1122.45 786.988 1122.63 759.204 C 1122.77 738.057 1119.93 717.724 1127.22 697.706 C 1135.06 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1546.11 663.284 1526.71 676.323 L 1526.74 676.35 C 1509.8 687.736 1490.92 700.723 1469.86 699.542 C 1443.59 698.073 1415.61 688.235 1396.36 670.237 C 1381.42 656.253 1379.55 630.672 1381.83 612.49 C 1386.84 572.638 1425.36 582.896 1449.04 545.116 Z M 1493.22 626.487 L 1499.34 635.59 C 1500.021 632.911 1500.542 630.194 1500.9 627.453 Z M 1495.28 605.188 C 1492.56 599.662 1488.49 593.175 1482.36 586.628 C 1482.07 587.354 1481.82 588.011 1481.6 588.594 C 1478.9 595.865 1478.32 600.962 1478.12 604.023 L 1478.35 604.367 L 1489.49 605.044 L 1489.48 605.08 L 1478.38 604.409 L 1483.58 612.143 L 1488.06 609.478 L 1488.03 609.558 L 1483.61 612.19 L 1493.2 626.463 L 1500.9 627.43 C 1500.97 626.856 1501.33 624.588 1500.38 619.78 C 1499.98 617.742 1498.77 612.363 1495.4 605.438 L 1495 605.413 L 1488.03 609.558 L 1488.06 609.478 L 1494.91 605.407 L 1489.49 605.08 L 1489.5 605.045 L 1494.96 605.376 Z M 1495.05 605.382 L 1495.38 605.401 C 1495.36 605.345 1495.33 605.289 1495.3 605.232 Z M 1489.5 605.045 L 1489.49 605.08 L 1489.48 605.08 L 1489.49 605.044 Z M 3622.31 512.855 L 3646.01 536.54 L 3651.16 519.857 L 3651.32 519.761 L 3646.16 536.694 L 3664.86 555.388 L 3678.9 551.65 L 3674.3 531.037 C 3671.035 524.478 3667.014 518.323 3662.32 512.697 L 3668.31 508.858 L 3695.13 550.651 C 3696.99 553.537 3697.02 561.383 3695.97 564.662 C 3694.92 567.942 3688.37 573.608 3684.01 574.579 L 3684.04 574.553 L 3599 593.443 C 3591.5 595.122 3580.07 597.274 3573.52 592.735 C 3562.56 585.152 3560.25 562.956 3571.31 554.613 C 3589.13 541.153 3606.2 527.578 3622.31 512.855 Z M 2080.33 493.84 C 2084.68 493.294 2089.32 493.526 2091.44 494.559 C 2095.32 496.448 2098.1 502.43 2101.54 507.913 C 2112.87 526.016 2145.36 566.918 2116.54 573.215 L 2052.82 587.12 C 2046.75 588.445 2040.85 590.288 2034.96 591.6 L 2029.49 571.822 L 2048.34 566.603 L 2043.47 544.29 L 2008.34 566.297 C 2008.63 571.171 2009.25 575.258 2009.85 578.386 L 2025.75 572.857 L 2029.49 571.822 L 2034.96 591.6 C 2027.43 593.276 2019.92 594.083 2012.12 591.816 C 2003.74 589.389 1999.28 576.13 1999.65 568.359 L 1999.67 567.994 L 1999.7 567.571 C 2000.27 561.102 2003.72 555.906 2008.55 551.277 C 2008.06 556.817 2008.07 561.844 2008.33 566.234 L 2097.78 510.262 C 2096.808 509.102 2095.807 507.965 2094.78 506.852 C 2091.09 502.84 2086.29 498.295 2080.33 493.84 Z M 2097.79 510.264 L 2043.47 544.29 L 2048.34 566.603 L 2090.22 555.01 L 2111.18 548.716 L 2108.2 535.069 L 2108.22 535.084 L 2111.19 548.714 L 2116.93 546.989 C 2115.679 542.019 2113.989 537.17 2111.88 532.499 C 2109.879 528.086 2107.539 523.835 2104.88 519.784 L 2108.22 535.084 L 2108.2 535.069 L 2104.86 519.751 C 2102.691 516.453 2100.33 513.286 2097.79 510.264 Z M 3642.6 494.614 C 3647.53 492.905 3655.34 493.046 3659.1 494.192 C 3663.43 495.53 3665.11 503.873 3668.31 508.858 L 3662.32 512.697 C 3660.224 510.183 3658.004 507.773 3655.67 505.478 L 3651.32 519.761 L 3651.16 519.857 L 3655.62 505.437 C 3651.81 501.697 3647.49 498.062 3642.6 494.614 Z M 3112.47 167.21 C 3112.47 187.928 3113 216.902 3110.61 246.299 L 3110.6 246.329 L 3110.6 246.359 L 3108.34 273.98 C 3140.97 270.528 3175.94 272.407 3211.83 282.795 L 3213.79 283.368 L 3213.8 283.374 L 3213.83 283.38 C 3262.52 297.898 3304.27 326.014 3336.11 358.723 C 3338.1 356.09 3340.19 353.468 3342.37 350.866 C 3368.75 319.415 3403.67 297.303 3445.2 285.739 L 3445.2 285.738 C 3479.6 276.161 3510.84 265.285 3542.45 251.53 C 3547.02 249.544 3551.03 247.726 3555.05 245.896 C 3558.69 244.239 3563.53 242.02 3567.96 240.084 C 3577.17 236.058 3591.35 230.195 3609.12 226.459 C 3643.21 219.291 3676.44 223.548 3701.04 226.431 L 3701.08 226.436 L 3701.12 226.439 C 3745.77 231.699 3790.86 250.61 3826.58 290.14 L 3827.42 291.077 L 3827.43 291.082 C 3830.3 294.303 3833.05 296.904 3841.74 305.526 C 3843.64 307.414 3845.85 309.628 3848.29 312.127 C 3868.89 293.079 3890.25 282.751 3901.32 277.667 C 3911.96 272.781 3922.66 268.717 3928.74 266.374 C 3936.35 263.442 3939.15 262.297 3940.87 261.488 L 3940.9 261.476 L 3940.93 261.463 C 3945.55 259.29 3973.17 245.221 3999.09 236.659 C 4012.46 232.238 4033.39 226.388 4057.4 225.672 C 4078.69 225.037 4116.21 228.22 4150.6 254.41 C 4194.58 238.052 4252.41 228.535 4310.95 248.603 C 4342.04 259.258 4390.43 284.568 4419.86 332.228 L 4419.88 332.248 L 4419.89 332.268 C 4451.87 384.098 4464.97 437.755 4473.88 477.134 C 4479.04 499.958 4479.21 525.008 4474.23 548.616 C 4469.82 569.499 4456.08 613.245 4411.59 641.732 L 4411.5 641.793 L 4411.5 641.792 C 4385.03 658.718 4345.48 674.904 4340.18 677.406 C 4339.04 677.953 4337.47 678.799 4333.07 681.485 C 4330.7 682.93 4319.67 689.932 4308.57 695.318 C 4295.5 701.659 4274.99 709.716 4248.81 711.06 C 4246.35 711.186 4243.91 711.249 4241.5 711.253 C 4243.38 722.871 4245.45 735.074 4247.62 748.213 C 4253.45 783.375 4260.12 825.724 4260.95 869.354 L 4260.98 871.086 C 4261.61 944.302 4210.04 1004.49 4141.57 1018.3 L 4141.56 1018.3 L 4030.38 1040.71 L 4030.34 1040.72 L 4030.29 1040.73 C 4018.2 1043.15 3971.39 1053.61 3925.14 1039.94 L 3925.06 1039.92 L 3924.99 1039.9 C 3904.43 1033.8 3887.47 1024.6 3873.62 1013.44 C 3846.02 1030.27 3816.45 1037.64 3787.07 1037.92 C 3761.04 1038.16 3731.55 1031.65 3725.82 1030.62 C 3708.29 1027.5 3687.45 1024.03 3645.94 1036.92 L 3645.91 1036.93 L 3645.87 1036.94 C 3620.39 1044.83 3596.76 1044.98 3583.08 1044.46 C 3567.98 1043.89 3554.4 1041.96 3545.97 1040.64 L 3545.94 1040.63 L 3545.91 1040.63 C 3490.46 1031.94 3442.77 1001.83 3410.39 962.944 C 3398.52 948.69 3389.73 936.469 3382.74 925.655 C 3379.803 932.115 3376.48 938.393 3372.79 944.454 C 3359.57 966.157 3326.09 1009.45 3265.55 1018.32 C 3246.46 1021.12 3225.54 1022.55 3215.6 1023.47 L 3142.55 1030.21 C 3105.4 1033.64 3072.28 1023.78 3045.81 1005.6 C 3022.11 1023.99 2994.27 1033.96 2966.13 1036.54 L 2909.78 1041.71 L 2867.28 1046.19 C 2851.21 1047.9 2817.76 1051.27 2781.9 1042.71 C 2769.94 1039.86 2758.84 1035.61 2748.67 1030.23 L 2719.77 1045.78 L 2711.06 1037.02 C 2688.62 1042.82 2667.21 1046.6 2647.73 1049.47 C 2594.74 1057.3 2525.82 1057.03 2459.82 1019.8 C 2420.93 997.874 2394.34 965.775 2380.37 948.058 L 2380.35 948.032 L 2380.34 948.008 C 2377.54 944.452 2374.86 940.712 2372.32 936.87 C 2348.43 978.163 2300.71 1029.9 2222.32 1033.85 L 2222.24 1033.85 C 2196.91 1035.11 2175.8 1031.07 2163.85 1028.65 C 2149.63 1025.76 2146.6 1024.88 2139.89 1024.03 C 2132.98 1023.15 2116.05 1021.48 2076.6 1032.92 C 2043.22 1042.6 2009.73 1040.64 1987.66 1037.44 C 1965.62 1034.24 1933.65 1026.69 1905.16 1008.77 L 1905.14 1008.76 L 1905.12 1008.74 C 1878.97 992.274 1857.64 972.825 1840.11 951.901 C 1838.856 955.449 1837.516 958.966 1836.09 962.448 C 1824.45 990.805 1806.91 1016 1797.01 1031.05 L 1797 1031.07 L 1796.99 1031.09 C 1776.47 1062.26 1750.44 1085.8 1738.56 1097.12 L 1738.52 1097.17 C 1686.45 1146.8 1619.96 1174.99 1541.64 1170.17 L 1541.36 1170.16 C 1539.77 1170.1 1535.32 1170.23 1522.8 1172.02 C 1513.02 1173.43 1490.45 1177.23 1469.4 1178.52 C 1436.8 1180.51 1405.9 1180.35 1374.31 1178.68 L 1319.51 1175.79 L 1237.52 1131.56 L 1237.51 1131.55 L 1237.49 1131.55 C 1202.68 1112.76 1172.28 1087.97 1147.43 1050.22 C 1146.56 1048.9 1130.72 1029.74 1117.31 1000.28 C 1116.41 1000.8 1115.51 1001.32 1114.59 1001.83 C 1081.38 1020.44 1040.83 1030.65 992.598 1024.12 C 951.632 1018.59 911.033 1022.14 862.799 1033.62 C 825.664 1042.46 793.086 1036.4 776.428 1032.65 C 767.457 1030.62 759.102 1028.25 754.281 1026.9 C 751.86 1026.21 749.433 1025.54 747.001 1024.89 L 745.592 1024.58 C 711.631 1017.07 678.284 1003.27 649.192 981.717 L 603.518 1010.96 C 575.906 1028.64 537.068 1040.45 515.659 1046.52 C 490.441 1053.66 459.19 1060.96 435.784 1063.42 C 435.754 1063.43 435.723 1063.43 435.693 1063.44 L 435.692 1063.43 C 425.314 1064.52 416.509 1064.3 411.028 1064.02 C 405.465 1063.73 400.522 1063.21 398.234 1062.97 C 398.062 1062.95 397.904 1062.94 397.758 1062.92 C 338.572 1064.42 282.3 1047.9 235.528 1012.83 C 187.997 977.2 157.341 927.801 140.557 875.569 L 140.549 875.544 L 140.54 875.518 L 132.333 849.938 C 119.694 810.577 109.7 763.44 116.301 708.248 L 116.302 708.244 L 119.097 684.885 C 111.3 682.542 103.322 679.741 94.659 676.476 L 64.728 665.192 L 44.384 640.506 C 25.372 617.436 17.741 593.249 14.404 580.411 C 10.778 566.466 9.308 553.85 8.655 548.097 L 8.652 548.061 L 8.648 548.023 L 0.912 479.469 L 0.908 479.44 L 0.905 479.412 C -5.645 421.105 22.91 340.008 101.027 313.325 C 99.052 292.541 99.417 267.576 104.895 243.429 L 105.166 242.256 C 116.837 192.792 151.73 166.043 163.593 157.455 C 171.599 151.659 179.008 147.297 183.729 144.615 C 185.765 143.462 187.811 142.326 189.865 141.206 C 191.626 140.243 192.169 139.946 192.606 139.7 L 192.714 139.639 L 192.822 139.578 C 220.963 123.794 243.012 110.234 266.72 93.159 L 266.777 93.119 L 266.832 93.079 C 271.482 89.739 292.684 73.637 315.232 62.067 C 326.97 56.044 345.24 47.874 367.554 43.903 C 390.3 39.856 425.693 38.834 461.846 58.303 C 506.123 82.149 525.329 121.328 533.29 147.607 C 540.993 173.035 541.77 197.154 541.536 212.756 C 541.447 218.21 541.224 223.662 540.868 229.105 C 555.859 231.261 575.653 236.632 595.349 249.821 L 596.926 250.894 L 597.084 251.003 L 597.241 251.113 C 614.208 262.923 624.514 276.379 629.068 282.741 C 634.716 290.633 639.145 298.527 642.562 305.752 C 643.2 307.102 644.109 309.046 645.162 311.522 C 646.249 311.252 647.337 310.988 648.426 310.731 L 648.488 310.718 L 712.491 295.717 C 718.974 294.196 725.045 291.927 742.712 285.683 C 757.277 280.534 780.95 272.292 808.225 268.226 L 883.552 256.961 L 886.329 256.553 C 915.336 252.385 953.734 249.889 994.406 259.081 C 1027.62 266.588 1052.03 282.256 1065.85 291.976 C 1072.53 296.671 1079.2 301.813 1082.4 304.237 C 1086.56 307.387 1088.1 308.471 1088.89 308.989 L 1088.9 308.995 L 1088.91 309.001 C 1092.32 311.237 1095.4 312.692 1109.98 320.147 C 1121.54 326.057 1141.77 336.529 1161.7 352.61 C 1164.09 354.538 1166.98 356.695 1172.24 360.558 C 1176.79 363.892 1183.87 369.056 1190.93 374.691 C 1194.4 377.459 1198.3 380.67 1202.46 384.349 L 1218.06 367.936 C 1219 366.53 1220.15 364.842 1221.36 363.13 C 1224.04 359.361 1228.39 353.518 1234.28 347.159 L 1256.02 323.678 C 1271.08 307.389 1307.75 269.522 1363.93 256.297 L 1365.26 255.989 C 1412.3 245.296 1467.01 241.861 1522.9 255.793 C 1539.61 239.487 1563.06 224.29 1592.54 217.728 L 1592.6 217.714 C 1603.66 215.256 1638.84 206.993 1673.83 203.436 C 1690.84 201.706 1714.72 200.278 1739.15 203.614 C 1756.45 205.976 1812.47 215.302 1846.67 268.401 C 1846.68 268.414 1846.68 268.426 1846.69 268.438 L 1846.72 268.486 C 1851.884 276.499 1856.255 284.997 1859.77 293.858 C 1871.3 289.322 1881.91 286.104 1889.42 283.908 C 1900.33 280.714 1903.6 279.914 1909.03 278.161 L 1909.07 278.147 L 1909.11 278.133 C 1938.98 268.504 1968.18 256.392 2002.71 241.774 L 2002.72 241.77 L 2002.73 241.765 C 2047.06 223.01 2088.76 222.048 2124.23 226.761 L 2125.91 226.989 L 2126.01 227.003 C 2130.41 227.617 2152.08 230.003 2171.85 235.573 C 2194.52 241.959 2226.46 255.165 2253.67 285.054 L 2265.06 297.565 L 2281.94 315.259 C 2284.02 314.427 2285.99 313.691 2287.81 313.036 C 2287.58 311.812 2287.36 310.562 2287.15 309.293 C 2283.88 289.73 2279.96 250.021 2301.47 208.226 C 2320.91 170.441 2352.2 151.455 2363.34 144.909 C 2370.22 140.872 2376.86 137.514 2379.75 136.039 C 2381.78 134.998 2382.74 134.497 2383.05 134.336 L 2415.93 114.675 L 2491.41 63.86 L 2491.46 63.824 L 2491.52 63.789 C 2509.73 51.559 2530.32 43.627 2550.2 39.808 C 2566.94 36.591 2604.81 32.081 2644 53.039 L 2644 53.037 C 2644.05 53.067 2644.11 53.099 2644.16 53.129 L 2644.22 53.155 L 2644.21 53.156 C 2676.25 70.346 2696.67 94.993 2709.07 120.816 C 2711.62 117.251 2714.19 113.953 2716.74 110.929 C 2732.05 92.716 2753.35 75.654 2779.94 65.236 L 2780.01 65.207 L 2780.09 65.179 C 2815.64 51.307 2849.13 36.575 2884.2 19.557 C 2891.36 16.08 2909.86 7.13 2932.9 2.739 C 2957.64 -1.975 2997.07 -3.147 3036.29 20.671 L 3037.21 21.238 L 3037.28 21.28 L 3037.35 21.322 C 3109.66 66.105 3112.47 145.207 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